How to Find Clients as a Truck Dispatcher?

Over the years, independent truck dispatching businesses have become standard for many people, and many wonder if they can make $5,000 to $10,000 monthly dispatching trucks.

 

Some stories will speak of dispatchers earning impressive amounts of money every month, but one must tread this line of business with an open mind.

 

In this post, we'll look at what it takes to make that kind of money as an independent truck dispatcher, what determines the pay, and how one can optimize and grow an independent dispatching business.

 

The inability to find clients is one of the critical problems a truck dispatcher may experience, primarily due to high competition in the market.

 

Contractors are viewed as the life of the trucking industry as they schedule trips, deal with drivers, and ensure deliveries are made on time.

 

However, without clientele, even the best dispatching skills may be unable to fetch their best exploitation.

 

For any businessperson who wishes to work as a truck dispatcher and hopes to succeed and make better sales, you must consider the following strategies.

 

1. Expand your network

 

Another simple yet highly effective way of sourcing for clients is through networking or expanding your pool of contacts.

 

Networking within the trucking and logistics community provides ways to get acquainted with potential clients and get information about the existing trends in the market.

 

Participate and exhibit at conferences, conventions, fairs, and other forums that bring together trucking companies, fleet managers, and drivers.

 

These events are perfect for you to familiarize yourself and your transport dispatch services to those who may require or know someone who requires dispatching services.

 

Networking also keeps you apprised of industry and business trends and provides references.

 

When you enter into contact and engage employees constructively, you are likely to benefit from long-term associations and recommendations with them.

 

Networking with other logistic providers, including freight brokers and owners of logistics companies, is always advantageous in getting a constant flow of clients.

 

2. Leverage cold calling and email outreach

 

Cold calling and emailing are blunt manners that make a first impression on potential customers.

 

Begin the strategy with a list of the strategic organizations and clients requiring dispatching services like trucking establishments or owner-operators.

 

When contacting such clients, make sure that the business proposal statement is brief but leaves the clients with no doubt about the value of our dispatching services.

 

Most of the time, the potential customers transform into loyal patrons when the company is well-equipped to present its case effectively.

 

Cold calling may sound quite a daunting task, but it is easier when it has structure.

 

You may open with an introduction describing what your agency does and how you ensure that clients can work smarter, cheaper, and faster.

 

You do not want to assume that the client will never forget to call your dispatching business again after the first contact.

 

3. Establish a strong online presence

 

In the present generation, businesses need an online presence, and dispatching is no exception.

 

Potential clients usually go to the Internet to look for dispatching services, so the ability to be found on Google, LinkedIn, and other social platforms is highly desirable.

 

First, establish an informative web presence that contains information about the services offered, company email and phone numbers, and descriptions of the principal distinctive.

 

Listing on Google My Business also allows clients from the local area to find you easily when they type in 'truck dispatching services near me.'

 

LinkedIn, Facebook, and Twitter, among others, present further chances to interact with potential customers and demonstrate proficiency.

 

Sharing current industry trends or customer feedback can increase your company's presence and create a positive image.

 

It also helps you to build a strong image of an organization that can offer dispatching services reliably.

 

4. Ask for referrals from existing clients

 

Recommendations are efficient in any business, mainly dispatching, where people's opinions can significantly affect your dispatch business.

 

Referral from satisfied clients is usually encouraged to generate new business because many organizations rely on word of mouth.

 

Well-satisfied customers should be convinced to recommend you to other trucking companies or other owner-operators.

 

There could also be benefits in providing carrot incentives to motivate clients to refer others to seek your services.

 

Moreover, several clients' feedback referrals show that the management is interested in the issue and willing to solve it.

 

Business compliments may be reposted on the website or shared on social media with permission, which enhances the credibility of the dispatching business.

 

Also, read What does a dispatcher do for a trucking company?

 

5. Collaborate with delivery and logistics businesses

 

Another strategic approach to obtaining clientele is cooperating with other logistics or delivery companies.

 

There is an excellent demand for dispatch services from many delivery companies, small fleet owners, and independent owner-operators, often not having time or adequate resources to attend to dispatching themselves.

 

So, by working with these companies, you can sign long-term contracts or get regular dispatching work.

 

Contact the logistics companies, the delivery quotes, and even freight brokers to negotiate the terms of cooperation.

 

Providing customized dispatch solutions, including route optimization or on-demand dispatching, may help you stand out and become attractive to those companies.

 

6. Utilize truck load boards

 

The load boards are websites that offer a common ground to trucking companies, drivers, and dispatchers where they get and offer loads.

 

Load boards are advantageous as they allow for the chance to interact with potential carriers and owner-operators who may need dispatching.

 

Sharing your availability with loads of boards and proclaiming your experience may allow you to attract potential clients.

 

Load boards also enable you to get updates on the market rates to help you price your services competitively.

 

While so many dispatchers use load boards only for finding loads, these online platforms can also help to build relationships with potential permanent clientele seeking trustworthy dispatching services.

 

Tips for sustaining and growing your client base

 

Hence, creating and sustaining your clientele becomes a proactive process as you get to set your clientele.

 

Here are a few additional strategies to keep clients satisfied and build a reputation in the dispatching industry:

 

• Focus on a target niche: Focusing on separate kinds of freight or transportation may become a significant competitive advantage for your dispatching services. For instance, the company could offer services specifically for cold chain products or products requiring special handling, such as hazardous ones.
  
  

• Offer competitive rates: These are some of the factors affecting the choice of a dispatcher by the clients; pricing impacts most clients. Another factor that contributes to benefiting from offering fair and competitive rates is that when you are beginning your business, you can offer low prices. As you expand, you can slowly increase your prices and retain your customers.
  
  

• Optimize your dispatching process: Make it a practice to know the newest dispatching equipment and procedures like the route optimization software or dispatching automation methods. Response time is significant in dispatching, and quick work can always create a good image for the client.
  
  

• Diversify your services: Extra services, including route planning, load management, or compliance tracking, can cut you above your competition and provide value to your clients.

 

Ready to expand your dispatching business? Connect with Universal Transit!

 

Is your dispatching business in dire need of expansion, or do you want to get loyal clients?

 

Our company is called Universal Transit, and for the past few years, we have offered only the highest quality dispatching service together with knowledgeable and resourceful approaches for independent dispatchers.

 

Therefore, for any person in the preliminary stage of the business or who wants to scale up, Universal Transit will work for you to ensure that they acquire a firm client base to fulfill every business aim.

 

Contact Universal Transit now to learn how we can help your dispatching business increase and how our experience and connections can help you establish long-term client relations.